With a competitive fall market ahead, it may be challenging to get your property noticed and on the top of buyers’ lists. The best advice we give our clients is to step back and look at your property from the perspective of today’s buyers and then present it as a product that will help them envision their lifestyle. The following are some key points to consider when marketing your home for success in a competitive market. 

Keep It Simple

Less is always more with home staging! After decluttering and depersonalizing, find the proper balance of furniture and accessories that will enhance a room.  This helps buyers from becoming distracted, allowing them to focus on its unique features, size and flow. Keep decor simple, fresh and bright to help buyers visualize what it would be like to live there with their own furniture in the space.

Cosmetic Facelifts Boost Perceived Value 

The majority of first time buyers are willing to pay more for a home that doesn’t need improvements. Instead of spending time and money on expensive renovations, increase perceived value with basic updates and repairs such as repainting kitchen and bathroom cabinets, new hardware, modern lighting, eco-friendly faucets and neutral wall color. These updates are all that is needed to suggest a home is in move-in ready condition.

Create an Impression that Lasts

Most prospective buyers can’t visualize beyond what they see so if they don’t connect with a property right away, they’ll simply go to the next listing around the corner. Whether vacant or occupied, make the home memorable from the entry to the basement with key pieces of furniture, rugs, lighting and wall art. This will add warmth and personality so that buyers can emotionally connect and be more likely to make an offer.

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The above is guest post from Patti Stern of PJ & Company Staging and Interior Decorating. Patti Stern, principal, interior decorator and professional stager of PJ & Company Staging and Interior Decorating, has been decorating and staging homes since 2005. She and her team provide turnkey, full service home staging and interior decorating to clients across Connecticut, New York and Massachusetts. Her company has received Houzz 2015, 2016 and 2017 Awards for Customer Service. Patti has been featured in Connecticut Magazine, the Hartford Courant, Danbury News-Times and on NBC Connecticut and FOX TV.  She is a regular contributor to the National Association of Realtor’s Blog, “Style, Staged and Sold.”