COLDWELL BANKER LIFESTYLES DEBUTS A BRAND NEW LOOK
Hanover, NH (January 22, 2020) Today, Coldwell Banker Lifestyles unveiled its new look as the Coldwell Banker® network undergoes a visual transformation as part of “Project North Star.” Coldwell Banker Lifestyles is deploying new office signage, yard signs, marketing materials and more as part of the full network-wide rebrand this year.
Since launching the rebrand, Coldwell Banker set upon a path to retell its brand story by solidifying its mission statement and recommitting to its core values. The new logo, called the “CB North Star,” symbolizes the Coldwell Banker network: in an ever-changing real estate landscape, agents remain a constant, guiding consumers as they navigate the home buying and selling process.
“Coldwell Banker Lifestyles is excited to be part of this journey,” said Stefan Timbrell, Managing Partner of Coldwell Banker Lifestyles. “We can’t wait to leverage the fresh visuals of Project North Star and we believe this look will be ‘a head turner’ throughout New Hampshire and Vermont, and we appreciate the opportunity to help guide our brand to success for another 100 years.”
“When we began Project North Star, we made sure we had the ‘three Rs.’ The right reason, the right team and the right timing,” said David Marine, chief marketing officer of Coldwell Banker Real Estate, LLC. “I am inspired by many things, like the excitement from our affiliated companies and the buzz around our new yard signs, but what’s inspired me the most is our teamwork. This undertaking is enormous – and having the support of our network of more than 92,000 sales agents worldwide guarantees that this will be a tremendous success.”
Our mark is seen every day. It’s on front lawns throughout New Hampshire and Vermont and around the world. It’s on our agents’ name badges. It’s part of our people’s lives every single day. We wanted a mark that is deserving of our rich heritage, yet contemporary, fashionable and iconic at the same time. We will work over the next several weeks to launch this fresh new look in our offices and market places throughout New Hampshire and Vermont.
Coldwell Banker Lifestyles in New Hampshire and Vermont, can be reached at 603.526.4020. Coldwell Banker Lifestyles has been an affiliate of the Coldwell Banker Franchise System since 2016. Each office is independently owned and operated.